Net Entertainment is extending its global reach by tapping into both the Serbian and Spanish online gambling markets.
NetEnt has teamed up with Serbia’s leading online gambling operator, Mozzart, to integrate a selection of its games.
The Swedish online casino software provider is one of the best in the industry and a range of its titles is now available to Serbian players.
Chief of European Market Operations and MD of NetEnt Malta Ltd, Enrico Bradamante, said the move delivers on the company’s “global growth strategy by strengthening our position on regulated markets”.
The Serbian online gambling industry has come a long way since 2012 when the government passed legislation which meant a huge number of global online gambling operators were blacklisted. Among the operators on the list were Ladbrokes, William Hill, Unibet, and Betfair.
The operators had six months to apply for a local license if they wanted to continue to operate in the country before the government blocked the ISPs of the sites.
As a result, many of the world’s best software providers have only been offered at sites on Serbia’s blacklist.
But as they team up with local operators, as NetEnt has done, Serbian players will have greater access to these award-winning games.
Spanish players get NetEnt’s table games
Days after the Serbian announcement, the online casino provider revealed it would be making its table games available to the Spanish online gambling market which already has access to a range of NetEnt slots.
NetEnt has been operating in the Spanish regulated gambling market for two years, but only slots have been offered to the country’s players.
Working with local operators which have a local license including PokerStars, Bet365 and 888, NetEnt has integrated a number of its table games to accompany its slots for Spanish players – accessible on desktop and mobile devices.
Spain first regulated its gambling market in 2012, but only Spain-facing gambling companies were allowed to offer online table games, poker and sports betting. Slots were banned, as was exchange betting.
It wasn’t until 2014 that the government amended the legislation to include slots and in June 2015 around 20 locally licensed gambling operators went live with the games.
Mr Enrico commented on the integration of its table games in Spain in a press release, stating the market is growing positively and has huge potential for the future.
“The development of online gaming in Spain is happening at a positive rate, with turnover and revenues growing steadily year-on-year,” he said.
“It is an important and successful country for NetEnt with plenty of future potential.”